1. Keyword Research & Competitive Analysis
Our initial research and strategic planning are the most important aspects of SEO. We set the tone for our ongoing strategy by gathering as much information as possible related to your company, your market, and your competitors. Our team is highly skilled in assessing the current state of search traffic in your industry to choose the very best keywords and phrases to target. We also take a close look at your competitors to ensure we’ll out-work and out-perform them online. Because organic search rankings are all relative, ranking highly requires careful consideration of traffic, competition levels, and competitor game plans. With our expert research, analysis, and strategies, you’ll come out on top and improve your company’s online visibility.
2. Content & Metadata Creation
At Textivia, we always say “content is king” when it comes to SEO. We put a huge amount of attention and care into developing excellent custom content that performs. Our expert in-house content team is adept at helping you convey your message while promoting your key products and services in a way that the search engines will favor. The trick is to balance your unique branding and marketing message for site visitors with detailed information for the search engines. By carefully implementing the overall strategy we’ve developed through keyword research and competitive analysis, we create a detailed SEO plan for each page of your website. Then, we compose your content to be informative and encourage action. We also take the time to custom-write critical metadata elements for each page to ensure the most favorable rankings possible.
3. Design & Development
Even the best SEO strategy and custom content can’t perform without the right platform. Textivia’s in-house design and development teams work hand-in-hand to create a unique custom look for your site and then custom-build it to the very highest standards. Our sites are all developed from the ground up for fast load times, seamless functionality, the highest levels of security. We also build all of our sites to be 100% mobile-friendly, which is critical for high organic rankings these days. More than ever, search engines are penalizing templates and poorly developed websites, so it’s key to be on the latest, greatest platform. With Textivia, you get the very best in website design and development, further enhancing our SEO efforts and ensuring the best results.