If you’re like most business owners, your number one goal is to drive more leads. The equation is easy: more leads equal more profit. That’s where pay-per-click (PPC) marketing comes in. As your certified Google AdWords partner, we’re able to take care of all PPC management for our clients in Raleigh, NC and nationwide, creating custom-crafted ads for Google and Bing. PPC is ideal for seasonal service changes, expanding into new locations and markets, winning business away from competitors, and so much more. PPC marketing allows us to drive qualified, geo-targeted traffic to your website through a mix of strategies, including regular paid-search marketing, remarketing campaigns, display ads, and more. Our performance-based campaigns are rooted in tried-and-true techniques, ongoing optimization and testing, and conversion tracking, helping your business maximize click traffic and convert website visitors into customers.
Many business owners are content with running Google ads or paid search on other search engines without truly analyzing the data and client acquisition tendencies. Paid search will not only deliver more qualified traffic and leads, but it should also be viewed as market research. Textivia analyzes high-performing keywords in your paid search campaigns and creates highly effective search engine optimization campaigns within your website. This allows you to reduce your budget overtime as your website begins to rank organically.
To discuss what proper PPC management can do for your business, just fill out the form to the right.
Google AdWords and paid search campaigns should be hyper targeted. Through analytical research, Textivia can analyze the highest performing locations, age ranges, and genders. Textivia will then work with the existing data to create a robust, highly effective paid search campaign that drives customers and reduces wasted spending.
Every business is different, and so are search patterns. Through our monthly internet marketing consultations, Textivia works with you to refine and adjust all marketing efforts based on the success of each campaign. This allows your company to continuously become more refined and dominant. Proper PPC management is a challenging task that requires experience, content creation capabilities, and lots of time for research and analysis. Everything from designing, building, and writing content for your landing pages to composing your ads, choosing your keywords, and setting your daily ad-spend budget is absolutely critical. As a certified Google AdWords partner, we’ll maximize your budget and bring in the qualified leads you need to improve your bottom line.
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Our most valuable piece of advice in PPC: don’t try to manage it all yourself. We often have clients come to us with existing pay-per-click marketing programs that are under-performing and costing them money. In most cases, we’ve been able to overhaul our clients’ existing PPC programs and get them more leads with a lower budget. Imagine spending less while increasing your revenue. Even if you aren’t already running a PPC program, we can often help you find ways to find the budget needed to start an effective campaign by reducing your spending in older, outdated forms of advertising. No matter what, we’ll make sure your budget is well-spent to get you more leads and win you more business.
We can even go after specific locations—states, counties, cities, even neighborhoods—to break you into new markets or expand your presence in places where you’ve struggled to gain traction. By strategically placing custom-targeted advertisements in front of the people who are most interested in your products and services, we can help you cut through all the noise. With Textivia as your PPC management partner, you won’t get lost in the crowd.
The growth your business needs is just a conversation away.
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