Local search engine optimization (SEO) is well-known as a critical focus for small and medium-sized businesses, but it can be a powerful tool for large companies as well. Simply put, local SEO practices ensure your website shows up in web searches for mobile users who are near your locations. It’s an incredible valuable piece of the online marketing puzzle that’s only gaining importance. As more and more people use their smartphones and tablets to search for products and services on the go, your local SEO needs to keep pace.
Textivia is a top-tier SEO agency specializing in the latest in local SEO management for companies of all sizes. For enterprise-level clients, we help ensure all of your locations are highly visible in their local areas. We also offer all the premier analytics, reporting, and consulting you need to get ahead and stay there. Plus, we’ll carefully tailor your local SEO strategies to suit your company, your industry, and your customers perfectly for the best results available.
With cutting-edge proximity marketing, we’re able to serve highly targeted advertising content as mobile device users visit certain areas close to your company’s locations. With geofencing and beacon marketing, we have multiple excellent tools for proximity marketing that achieve a broad range of local advertising goals.
With geofencing, we can leverage either GPS or RFID technology to trigger targeted alerts to appear on a user’s smartphone when they arrive at or leave a defined area. This could be used to send your customers a unique coupon when they walk through the door of your retail store or restaurant, for example. It can also be used to alert pedestrians to a new sale or new product offering as they’re walking by your location. The possibilities for this cutting-edge marketing technology are extensive, and the Textivia team is here to help you get the most from it.
Beacons are inexpensive electronic devices that use Bluetooth technology to broadcast custom-tailored marketing messages to mobile devices close by. Retailers, for example, can use beacons to send their customers promotions or coupons as they walk through various departments in a store. The value goes far beyond retail as well. Any brick-and-mortar location can leverage this technology for the benefit of their visitors and employees. With Textivia, you’ll explore all the possibilities beacon marketing has to offer.
Another benefit to advanced proximity marketing is that it provides another level of analytical data your company can use to improve and enhance your profitability. The ability to analyze the behavior of your customers as they progress through each touch point in your proximity marketing campaign is incredibly powerful. Experienced proximity analytics reporting and analysis from the experts at Textivia will unlock outstanding potential for your business, and we’ll make the process easy.
If your company has multiple locations, it can be a huge challenge to manage each of their Google listings properly. With Google My Business (GMB), each location has a unique listing and profile that needs to be implemented and managed properly. When done right, GMB can be a huge driver of strong local SEO rankings. When done wrong, however, your incomplete or inconsistent GMB listings can seriously hinder your local search visibility. Textivia’s dedicated in-house team includes local listing optimization experts who will leverage GMB to its fullest potential, no matter how many locations you have.
Bing Places for Business is Microsoft’s business listing platform that’s similar to Google My Business for the Bing search engine. As with GMB, your company’s listings on Bing Places for Business are incredibly important for your local search visibility in Bing. Your best strategy for maximizing your local search visibility in Bing is to rely on the listings experts at Textivia to handle everything for the best results.
Depending on your specific industry and your business’s locations, there are dozens of local citation and directory platforms that can benefit your visibility and search rankings. The Textivia team has expert knowledge of all the relevant local citation services and directories, so we’ll recommend all the right ones to target. Then, we’ll expertly implement and manage all your citations and directory listings for maximum visibility and reliable ROI.
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