Guess who went to Internet Summit 2016. Us! Well, our content specialists did, and they’ve filled us in on all the amazing jam-packed lectures and workshops that took place. If you’re not familiar, the Internet Summit is a multi-day whirlwind of speaking events, networking opportunities, presentations, and social gatherings created for digital marketers to come together in the spirit of getting better at what they do. Just a few weeks ago, it was held right here in Raleigh, NC, and we sent two of our own to check it out and report back.
The agenda was filled with presentations by industry mega-marketers like Rand Fishkin (Moz Extraordinaire), Morgan Spurlock (Academy Award-Nominated Director), and Neal Patel (Head of Human/Social Dynamics at Google). Our writers spent two days sitting in on workshops and panel discussions about how the digital marketing industry is changing, dishing out a long list of what to keep and what to toss when it comes to your marketing efforts. The summit organizers did an incredible job this year organizing the agenda, keeping the large turnout in the right places at the right times, and hosting everyone so comfortably at the Raleigh Convention Center. We highly recommend you take part if you’re into shaping up your marketing tactics, but if you missed it this year, we’ve got the scoop.
The convention covered a lot. That’s an understatement. There were many speakers, all varied in their specialties and highly prepared to share their trial-and-error-tested tips, tricks, and tools of the trade. While we can’t recap every bit of those two days, a few major themes kept popping up:
- You can’t get away with not being active on social media anymore. Not only is having an effective social media presence huge for branding and reputation management, it also plays a part in your organic rankings.
- People are using their phones to search more than ever, which is why a positive mobile experience is critical now, almost as much or even more than on desktop. Pages that don’t load quickly or properly will be increasingly punished by Google’s ranking algorithm.
- Videos are the new content—kind of. With the rise of social media, Internet users are becoming more and more accustomed to viewing short videos, particularly live videos, for both entertainment and information. The use of videos can give your brand an advantage that text-based content can’t do quite the same way.
What to Expect for 2017
The first thing we’ll say is that Google is only getting better at carving out its processes. There’s less room for fluff and error now and a higher priority placed on marketers getting it right. The second thing is that simplifying your efforts is actually predicted to be the best course of action for 2017. That’s not to say that your online efforts should regress, but rather that it’s increasingly important to do the basics exceptionally well before adding bells and whistles. That could mean simplifying your content, getting rid of site clutter, rethinking your keyword strategy, or making sure your site is as responsive as possible.
The coming year will be about building a strong foundation and having a solid understanding of what Google wants to see from your websites, ads, social media profiles, etc. It’s not a year to get lost in the shuffle with an outdated site and outlook. To sum up what our writers learned at this year’s summit, they’ve put together a brief slideshow of the main takeaways and tools that you can view below.
NOW IS THE TIME. 2017 is right around the corner (3 weeks!) and and we want to be part of your marketing plans this coming year. Our Textivia team is happy to discuss what we can do to make 2017 the year you got your groove back online. Why wait? Give us a call at (888) 408-9847 or send us a message here to get started today!