If a tree falls in the forest, and no one is around to hear it, does it make a sound? If I Google a company, and it doesn’t have a social media account, is it legitimate? The latter is actually an important question if you’re a business owner. Many online searchers are now looking at businesses’ social media pages just as much, if not more, than their company website. If you don’t have a social media presence by now, it’s telling searchers something about your company. If your only online presence is your website, you’re only one step up from radio silent on the internet, especially if your site is outdated.
Think of it this way: Imagine you notice a business-front on your way home one day. The sign in the window says they have something you’ve been meaning to buy. However, each time you pass the store, you never notice a single car parked in the lot. You start to wonder if the place is even in business–maybe it’s been there a long time and you just never noticed. Maybe their product is bad. Maybe their service isn’t accommodating. Whatever it is, people aren’t going there, and there’s a reason. How likely are you to ever stop and go inside? Probably not very. You’re more likely to go to a store that’s lit up with customers coming and going all the time because these signs of life prove the store’s legitimacy and appeal.
That’s what social media is for your business. It’s not a fad. It’s a big, beautiful billboard that says ‘We’re open for business!’ to your potential customers. So if you’ve been putting off getting your company started on social media, here are a few beneficial uses that should sound very appealing to your plight.
No matter what kind of business you own, there’s a community for it waiting to be created on social media, and you’d be surprised how quickly that community can grow. It’s completely realistic to go from 10 “likes” to over 100 in just a few months. That’s ten times the opportunity for new customers.
Think of your social media page as a way to gain qualified leads. People won’t follow your company unless they have an interest in it, so your page is an opportunity to speak directly to them and convert them into buyers. Plus, don’t forget the social part of social media. If people like what they see from you, they’ll tell others to follow you as well. Cha-ching. More business.
An online searcher might not take the time to peruse every page and paragraph of your website. Considering that the average attention span is pretty limited, most people want quick insight into what your company provides. Your social media page is a great way to relay the products and services your company offers in a quick, succinct way. You can do this both through content and through image galleries.
Promoting Offers & Events
Having a sale? An event? A here-for-a-limited-time-only? Get the word out! Use your page to promote what you’ve got going on so you round up more activity quickly. There’s plenty of free, easy-to-use sites that help you create graphics you can use to make banners and advertisements to attract free publicity to your offers and happenings. You can also run targeted social ads with real-time results.
People don’t always remember exactly what you do, but they do remember how you make them feel. They associate you with a style, a voice, a category of some kind. It can sometimes be challenging to convey this through your website alone. Your social page is a way to show customers who you are and what you’re about as a company. It’s a chance to humanize your brand and connect with people. And believe me, connections lead to conversions. Build brand loyalty, and watch your profit grow.
Learning About Your Customers
Social media isn’t just a way for your customers to get to know you–it’s also a way for you to get to know them. You’ll be able to literally see who they are, what they like, and what they don’t. You can see what they’re saying about your products and services and tailor your business to be a better fit for your demographic.
Speaking of demographic, yours might not be what you think it is. Maybe you think people searching for you company are mostly men in their 40s and 50s, and then see that the majority of people following your page are women in their 30s. Kind of changes the way you market yourself, right? Or maybe your page will help you see that the service you didn’t spend much time promoting is actually what your customers are talking about the most. You can even run polls to let your followers vote on products and services so that you can guarantee a better customer experience.
Increasing Website Traffic
Don’t worry–having a social media page isn’t going to stop people from going to your website. Actually, it will help gain you more site traffic if you use your page wisely. A good rule of thumb is to not give the milk away for free on your page. Use it as an appetite whetter. Give just enough to entice your audience, and then link them to your site where they can get more information and convert.
Even if you’re not totally sold, give social media a chance. It’s easy to set up, and you’ll be able to see its effects relatively quickly. Don’t have the time or still find it intimidating? Not sure what to say or how to position yourself? We can help with that. Textivia offers social media management to clients nationwide. We’ll come up with a social media strategy that’s right for your company, set up your accounts, and create custom content centered around you, your customers, and your industry. We also run expertly crafted social media ad campaigns, analyze your performance, and help you achieve increased visibility and followers.
Call us today at 888-866-4233 or send us a message through our website to find out more and get started!