Textivia, Inc.
Williams Landscape Services

Premier Search-Engine Visibility

Launch the website

The Client & Their Goals

Williams Landscape Services is a family-owned and operated landscaping company based in Chapel Hill, NC and serving homeowners and businesses in Chapel Hill and Durham, NC. As a trusted residential and commercial landscaper, Williams offers full-service capabilities, from landscaping to hardscapes, irrigation, lawn-enhancement programs, and beyond.

Williams started with Textivia with no existing marketing efforts whatsoever, having created all of their business and growth through word-of-mouth and referrals. They came to us with very specific goals for near-term growth, which they realized they couldn’t achieve without targeted online marketing.

At the outset of our project, Williams’s express goals were to generate roughly 125 leads online over a 60-to-90-day period, converting 25 into new customers, and growing their business by 33% in the area.

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The Approach & Implementation

To achieve these specific goals, the Textivia team recommended a strategic combination of organic search visibility along with pay-per-click (PPC) marketing. We started by creating a basic website with detailed, custom-written content and a clear SEO-based structure to create online visibility in the Chapel Hill and Durham areas.

To complement Williams’s new organic search rankings, we also implemented a carefully targeted paid online marketing program through Google Adwords and remarketing. These PPC campaigns are granular enough to target specific neighborhoods and communities within the client’s service area, so we know the budget will be well-spent. By placing strategic pad ads directly in front of qualified potential customers, we aimed for maximum returns on paid marketing investment.

In addition to the organic search visibility and PPC marketing campaigns, we also outfitted Williams’s new site with an effective conversion strategy, featuring targeted calls-to-action and web-based message submission forms.

Williams Landscape Services | Textivia
Williams Landscape Services | Textivia

The Results

Williams Landscape Servcies’s online marketing efforts yielded 25 new qualified customers within the first 60 days after launching their new website and PPC marketing campaigns. This has allowed Williams to grow 33% by adding a fourth crew to their team, fully supporting the new crew with their online marketing through Textivia.

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