Textivia, Inc.
Prestige Pools

Updated Design & SEO

Launch the website

The Client & their Goals

Prestige Pools came on board with Textivia’s more than 6 years ago, making them one of our most longstanding active clients. Based in Raleigh, the family-owned and operated company specializes in designing and building custom concrete, vinyl liner, and fiberglass pools throughout the Triangle area.

Even the best custom-designed and built websites will become outdated after more than half a decade, and this was certainly true of Prestige Pools’s site. Recently, the Prestige Pools team came to us for a mobile-responsive platform update to keep up with new search engine requirements. We also recommended strategic refreshes to their SEO strategy to match the latest best-practices and ensure they’re continuing to maximize their marketing investment.

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The Approach

The Textivia team has always preached simplicity as the key for Prestige Pool’s website. This means the mobile-responsive update involved only minor design changes. We kept the client’s large, beautiful pictures in the forefront while strategically adding keyworded content and ensuring the best user experience possible. The site’s simplicity and straightforward navigation was designed to keep bounce rates low and conversion rates high.

Prestige Pools | Textivia
Prestige Pools | Textivia

The Implementation & Results

Since the recent updates to their website and their signing on for an ongoing SEO and marketing plan with Textivia, we’ve been able to cut their marketing budget by nearly 90% while enhancing their site’s lead-generation performance. This means their site is now delivering better returns from a significantly lower investment.

Here’s a look at how Prestige Pools’s site is performing currently:

  • Top-three rankings for many location-based “custom pool” searches in the Triangle area
  • Greater than 80% of all site traffic comes from new users
  • Double-digit (10%+) clickthrough rates for many key organic search terms
  • Very low site bounce rate of 30% for organic traffic
  • Overall site conversion rate of nearly 3%, more than 2% for organic traffic

Launch the website

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