Last week, Google announced a number of changes coming to Google AdWords and Analytics, during their Google Performance Summit, with mobile search being a huge focus.
One of the most impactful changes Google discussed was what they described as “the next generation” of local search ads. So what exactly are those changes, and what will they look like? Continue reading for more information.
1. How are Google Maps local ads changing?
The new Google Maps ads are designed to help businesses be more visible when consumers are searching online (especially on a mobile device). In the coming weeks and months, Google will be rolling out several new Maps formats and features, including Promoted Pins, in-store promotions, and customizable business pages.
2. Where will the new ads show up?
The new Google Maps ads will appear within the Google maps app, or on the actual Google Maps site on mobile, desktop, and tablets. Depending the device, and the format (either through the app or on the Google Maps site), ads may appear with a small purple or yellow label. See some examples below.
3. What else is changing?
In addition to new ad formats, your Google business page is getting a new look as well! When a user clicks on a local search ad, they’ll be taken to a page that advertisers can customize with their business information, promotions, and local inventory. See the example that Google used of Walgreen’s retail pharmacy.
4. How can I stay on top of the changes?
Easy! Advertise with Google on their Google AdWords platform. Textivia’s in-house team of marketers are Google AdWords and Analytics certified, and can help you create a smart, efficient AdWords campaign that can help you target mobile users. Click here to get started today!
5. What can I do in the meantime?
There are a couple of things you can do to to prepare for the Google Maps rollout.
First and foremost, make sure you’ve claimed your Google Maps page! Check out this video from Google with a quick how-to. If you haven’t noticed by our use of bold and italics, this step is VERY important!
Second, whether you’re just now claiming your page, or you’ve already done so, give your business information another glance. Any inaccurate information will make it that much harder for your customers to find you.