Eastern Hills Mall is located in Williamsville, NY and has been working with TexTivia since December 2012. Starting out with a “25 Days of Christmas” daily giveaway sweepstakes, Eastern Hills Mall has been raising the bar for facebook business page contests.
(52 likes and 52 shares is not an easy task to accomplish, proving a job well done)
Unlike many other sweepstakes that are run on facebook, Eastern Hills Mall holds sweepstakes that last only a day. Short, frequent sweepstakes attract quick attention and really put the pressure on fans to enter asap. Also, it keeps things interesting! All sweepstakes can be entered from both mobile phones and computers which makes it easy on participants.
(A totally different sweepstakes attracting big numbers really sets the bar for competitors)
Eastern Hills Mall promotes their sweepstakes while also encouraging users to share the page to increase visibility. Due to facebook guidelines, it is not legal to say you have to share a page in order to enter, but a simple suggestion puts the idea in your fans head without breaking any facebook code of conduct.
(Giving a special shout out to sweepstakes winners really make the page more personable and also encourages future participants)
All sweepstakes that Eastern Hills Mall has done thus far have been great successes. Having a day-long entry period really encourages users to sign up right away. The sign up is made easy as it can be done from a phone and a computer, and the language and images that accompany sign up information are fun and really spruce up the sweepstakes. Sweepstakes are meant to be fun and Eastern Hills Mall really delivers!
Numbers were collected on the Eastern Hills Mall using facebook’s insights both four months prior to working with TexTivia and four months after working with TexTivia. It is clear to see that working with TexTivia has improved every aspect on the Eastern Hills Mall facebook page. The page has generated much more attention in the four months after working with TexTivia which proves that TexTivia delivers success to your business.