Why Does Your Company Need a Brand Identity Solution?

As a business owner, you know that marketing and advertising are crucial—if not fundamental—to your company’s success. Most likely, you also understand that both your advertising and your marketing are completely dependent upon having an established brand identity to guide the visual look, feel, and message of your efforts. However, your brand identity goes far beyond just your logo: it refers to every visual component of your company’s presence, both offline and online.

Stand Out from Your Competition with a Full Brand Identity Solution from TexTivia

Your company’s “brand,” or its overall personality and the way people react to it, is integral to your marketing and advertising strategies. The emotional response that potential customers experience when they think of your company has a profound effect on whether they choose your products or services over those of your competitors.


At TexTivia, we begin by working to establish your company’s current public identity, values, and position in your market. After comparing the public perception of your brand with those of your competitors, we focus on your own vision for your company’s public image. Starting from a positioning statement—a simple explanation of your company’s identity and the value you provide to customers—we lay out a branding strategy which will influence everything from your marketing and advertising practices to the design of your visual branding elements.

Once we have a clear branding strategy established for your business, we turn to leveraging this strategy in the market by designing a comprehensive visual identity to reinforce your branding. Our expert, in-house graphic design staff generally starts with a logo and a system of colors, fonts, textures, and styles which are powerful, memorable, and as consistent as possible with the identity you want for your business and the message you want to convey to customers. Your new brand identity solution is made to be applied to every visual element of your overall marketing and advertising efforts.

Our graphic designers are capable of providing production-ready designs for a vast array of marketing collateral items, including:

  • Business Cards
  • Letterheads
  • Brochures
  • Pens
  • Exhibition Displays
  • Signage
  • Videos
  • Branded Name Badges
  • Information Packets
  • Envelopes
  • Branded Presentations
  • Folios and Padfolios
  • Newsletters
  • Literature
  • Social Media Branding
  • Branded Electronics

Your brand’s visual identity must go far beyond your web design elements to encompass every aspect of your business. This visual consistency is a crucial part of pushing your branding message and reinforcing the image you want to portray to your clients, vendors, and potential customers. The “personality” we help you create for your business will affect the way people feel toward spending money on your products or services, and the goal is to appeal as strongly as possible to your ideal customers, attracting their business away from competitors.

Whether you’re making a first impression or working to win repeat business, cut through the noise in your market and show your customers what your company is all about with comprehensive branding and brand identity solutions from TexTivia.

Call us today at 888-866-4233 to schedule a free consultation and learn more about how TexTivia can manage all of your branding and brand identity needs!

About the Author: Jon Wolf is Director of Content Generation at TexTivia, a Raleigh, NC Web development company. Find him on .

TexTivia is a full-service Web design, optimization, marketing, and branding company in Raleigh, NC serving clients nationwide.