7 Quick Questions with Sarah Baumgarden

Textivia has grown into a passionate, diverse group of people, and we want to take you inside our team this year. Here and there, we’ll be posting a team member spotlight. We’ll ask a member of our Textivia team to answer seven quick questions to help you get to know us and see what we’re all about. Beyond being an email in your inbox or a message in your voicemail, we’re all fairly human. Enjoy!

Sarah works on the production team as our project manager. She’s a main point of contact for clients, and she keeps every aspect of the project organized and on schedule. Sarah’s also the CEO’s sister. The Baumgardens eat leadership for breakfast. Here’s how Sarah responded to our questions.

Describe your job in one sentence.

SB: I work with our clients and our production team to make sure that each project stays on track and meets our clients’ goals.

If a client was visiting Raleigh, what’s the one place you’d say they have to visit?

SB: The NC Museum of Art’s park and art walk, especially in the fall. This is one of my favorite places in Raleigh because you can enjoy a nice walk outside and see some really interesting art along the way. It also has both paved and bike paths and trails to explore, so you can literally get lost in there for hours. It also helps if you stop at Morning Times beforehand to get an iced mocha.

What one tip would you give to clients for working with an agency?

SB: Trust your agency. As a business owner, it’s difficult to suspend control and let the experts go to work for you; however, if you’re able to do just that, you’ll undoubtedly have a more successful product in the end.

What are three things you can’t live without?


  1. Music. More specifically, the album “Set List” by The Frames, or “O” by Damien Rice, or “The White Album” by The Beatles. (I guess that takes up all three things, doesn’t it?)
  2. Pumpkin Spice Coffee
  3. Fall. Yes. If I lived in a place that didn’t get the full fall effect, I would be in a constant state of depression.

What’s your favorite kind of project to work on?

SB: This is a very tough question! I think my favorites are the projects in which the business owner is looking for a partnership to help them reach the next level. Working with these folks and ultimately seeing them succeed always brings a level of excitement to what I do.

What’s a random piece of trivia about you that you’ve never used for this type of question?

SB: When I was a kid, my dad came up to me and said that I had a new chore: mowing the lawn. We had a really big field that took a long time to mow. I was super excited and thought it was because my dad finally saw me as a responsible individual who would take good care of the lawn mower. In all reality, it was because my family was so sick of me singing around the house all day, every day. So from that day on, you would see ten-year-old me riding the lawn mower in a field, singing Amy Grant at the top of my lungs. Also, I’m scared of the dark.

Describe your life in one hashtag.

SB: #NoFilter