Textivia has grown into a passionate, diverse group of people, and we want to take you inside our team this year. Here and there, we’ll be posting an employee spotlight. We’ll ask a member of our Textivia team to answer seven quick questions to help you get to know us and see what we’re all about. Beyond being an email in your inbox or a message in your voicemail, we’re all fairly human. Enjoy.
Lauren is one of Textivia’s Account Managers, and in the short amount of time she’s been part of the team she’s made a huge impact on how we serve our clients and help them grow. Not only that, but she’s also been the guiding force getting our new Account Managers up to speed and ready to hit the ground running.
Here’s how she answered our questions….
Describe your job in one sentence:
I am responsible for managing the client relationship, and delivering strategic direction on all projects.
If a client was visiting Raleigh, what’s the one place you’d say they have to visit?
Fayetteville Street — there’s so much good food!
What one tip would you give to clients for working with an agency?
Trust your agency. At Textivia, we have nearly 100 years of combined marketing experience. We’ve worked with thousands of clients across various industries. We know what works, so trust us!
What are three things you can’t live without?
My family, my dog (3 year old lab mix named Mowgli), and an adventure!
What’s your favorite kind of project to work on?
Websites are fun because you can watch a brand come to life, but I really enjoy CRO (conversion rate optimization) projects. You can test the layout and design of a website or landing page and see the change in consumer behavior. It’s always exciting to report to a client that they are seeing X% improvement in conversions/sales.
What’s a random piece of trivia about you that you’ve never used for this type of question?
My husband and I recently drove 24 hours straight to Minnesota surprise his mother for Christmas. We showed up on her doorstep with a Christmas tree!
Describe your life in one hashtag.