You’ve all heard the pitch:
“Everything you need to create a stunning website for free!”
“No coding needed! Get found online with a free custom website!”
Whether you see the commercials on TV or the ads online, or you have solicitors calling your business day in and day out, you’ve come to realize that the world of digital marketing has become muddled and confused. Gone are the days when you could educate yourself with online resources. A simple Google search for “tips to improve website conversion” now produces thousands of results, ranging from Forbes Magazine to various homemade YouTube videos to the renowned (and reliable) marketing software company Moz. So how is a business owner like you supposed to sift through the fluff to find honest marketing advice? The long answer? Find a trusted marketing agency to help you. The short answer? Check out the 6 tips we’ve compiled below to get you started.
- Cut the family ties. We’ve seen it all. Your wife’s best friend has a nephew who’s a “coding wizard”. Or your daughter’s college roommate who is “really good with Facebook”. Listen to us carefully when we tell you to cut the family ties. When the people helping you with your marketing are inexperienced and unfamiliar with best practices, it can end up costing you more in the long run. Do it right the first time and hire a professional who understands the nuances under the surface.
- Ditch the DIY. When it comes to “free”, you get what you pay for. DIY website companies like Wix, Weebly, and Squarespace spend a ton of money marketing themselves as a free, all-in-one solution (supposedly) to your marketing. The problem is that the DIY options are poorly built and designed templates that include little to no SEO value and will never actually gain any leverage on search engines. Why have a website if it can’t be found? Remember that the point is not to have a website. The point is to have a valuable website.
- Shop around. If you’re looking for a professional or agency to help you with your website, you’re on the right track! It’s important, however, to do your homework and find the best fit. Asking the right questions is a vital part of shopping around, like:
- Will you send some examples of your work?
- Can I have a list of client references?
- What does your website build process look like?
- What will set my website apart from my competitors?
- Do you outsource your website builds, or build them in house?
- Take an interest. Though entrusting your website to a professional is the right thing to do as a serious business owner, it doesn’t mean your work is done. It’s incredibly important for you to stay engaged in the website design and build process and to work closely with the agency or individual you’ve hired. Doing so will ensure that your new website accurately portrays your brand and flaunts your voice and personality.
- Put it to work. The buck doesn’t stop with a new website. If step one was building a new website, then step two is driving traffic to it. Advertising your website through such channels as pay-per-click (Google AdWords), search engine optimization, and ongoing content creation is the next piece of your marketing strategy puzzle. Launching a new website is just the start. What comes next can make the difference between online success and failure.
- The long-haul effect. At this point, you’ve got a new website and your marketing efforts are driving traffic and producing leads. While you may think now is the time to take a step back and reap the benefits of a job well done, don’t take your foot off the gas completely. As any good agency will tell you, your website and marketing strategy should be ongoing and evolving. It’s important to continuously measure the success of your website and marketing with tools like Google Analytics and heatmap studies, as well as continue adding to your strategy with fresh blog content and social media.
If you’re going to stand out against your competitors, you’ve got to have a website that works. It’s no longer a “nice to have” option; it’s now a “must-have” necessity. Every landing page, link, and image on your site needs to serve a purpose as part of your overarching marketing strategy. Good or bad, your website is going to form a lasting impression on potential customers and ultimately determine the success of your marketing efforts. Textivia not only helps clients with a new website, we help you long after with your marketing efforts as well. If you need help getting started on improving your website, just give us a call at 888-866-4233 or contact us through our website. We’re always happy to hear from you!